About us

advantEdge is an early stage venture capital fund and a startup incubator; we back entrepreneurs who are passionate and support early stage companies that have a strong growth potential. We help them in their journey to become innovation leaders in their respective fields.





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We invest and nurture the growth of entrepreneurs and companies that redefine the paradigm and change the way we live and work.

We provide aspiring entrepreneurs with the essential tools, resources and knowledge to help them get started.

Get Started

Incubator Program


advantEdge Incubator has launched a 6 month long focused incubation program in Noida, India. The program is open all year round and startups can apply at any stage of their lifecycle, but we typical prefer pre-funded companies with at least a POC in place. Unlike most other programs, our incubatee intake is on a rolling basis, allowing us to focus individually on each startups needs, rather than push a commercially minded common program for everyone, which is not useful to most startups in a batch-wise approach.

The incubator works with determined founders through 6 stages during the program and assists them raise funding to scale post incubation.


advantEdge is looking to invest and nurture the growth of entrepreneurs and startups that redefine the paradigm and change the way we live and work. The program provides 360 degree support during the 6 month program, which will accelerate the startups through their initial stages. On acceptance into the program, startups will benefit from the following:


advantEdge provides startups with the essential tools, resources and knowledge to help them get started. On acceptance into our incubation program, startups will receive limited amounts of capital upto INR 15 lakhs, access to our world class infrastructure, on-call support services, preferential pricing and free credits from our vast partner network. But besides these forms of financial support, the true benefit of joining the program is from the advice, mentorship and networks that we provide founders during their time at advantEdge.


advantEdge has a 10,000+ sq ft state of the art incubation facility in Sector 127, Noida Expressway, Delhi NCR with fully equipped conference and meeting rooms, networking areas, 50+ workstations, high speed internet access, lounge, cafeteria, among other facilities to support our startups.

Incubator Mentors

Ashish has 17+ years experience in technology, consumer good and retail industry working across marquee brands like HP, Samsung, Asian Paints and Tommy Hilfiger. An active early stage mentor with 2 mentee companies having raised funds and a 3rd in incubation. 

Ashish Gupta

Head of Alliances, Hewlett Packard India

Ashish is a serial technology entrepreneur from IIT Kanpur with 15+ years of experience, and has started multiple technology and technology leveraged companies with successful exits, including selling one of his company to Kellton Tech, a BSE listed company.

Ashish Kumar

Member, IAN

Brij has been working with technology products for 10+ years and is leading Rebright Partner’s India investment strategy. Earlier, he was instrumental in designing and executing the GSF Accelerator program since its inception.

Brij Bhasin

Principal – India Lead Investment, Rebright Partners

Dharamveer, an alumni of IIT BHU and IIM Calcutta co-founded Zostel in 2013. In 2015, they added ZO Rooms to their business and scaled the platform to 35+ cities after raising $15 mn+ from Tiger Global and Orios Venture Partners.

Dharamveer Singh Chouhan

Co-founder & CEO, Zostel & ZO Rooms

Gagan is a general management expert with 30+ years of experience across the apparel, real estate and hospitality sectors. A qualified Chartered Accountant and Cost Accountant, she has served as the CEO of Benetton India, prior to joining Jones Lang LaSalle.

Gagan Singh

International Director, JLL India

Mohak has been responsible for high growth marketing and product at three successful Indian start-ups:, & He is currently helping multiple startups scale marketing, product & recruitment for Indian consumer internet companies.

Mohak Gambhir

Digital Marketer & Product Manager

Pankaj has a 20+ year established track record in financing and M&A in India across sectors. Pankaj has worked at BNP Paribas, was a Director and part of Rabobank India startup team, he was the Partner and Head of M&A/Lead Advisory at Grant Thornton in India, before setting up his own boutique Investment Bank.

Pankaj Karna

Managing Director, Maple Capital Advisors

Incubator Partners


AWS Activate

AWS Activate Packages for startups with promotional credits, support and other value added services.

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Access to Zendesk for Startups program with free credits for cloud based customer support services.

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Enables startups to raise seed / angel funds by connecting to accredited Investors and assistance with closure.

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Part of SendGrid Accelerator program with free transactional and marketing email credits and access to SendGrid Labs products.

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IBM SoftLayer and Bluemix credits to Startups, in addition to other support as part of IBM Global Entrepreneur Program.

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Startups get free access to all of ZOHO’s cloud software suites and SaaS applications including CRM, Finance, Creator, amongst others.

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Partnership with F6S for Alpha benefits for selected startups with free and discounted services plus access to events and workspaces.

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Free customer support software from Freshdesk for incubated startups as part of the Freshdesk Future Fund.

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Razorpay credits to startups allowing them to waive off transaction fees for its payment gateway.

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Incubator FAQ


Do startups have to be physically present at the incubator during the program?
Key team members of the applicants selected need to be primarily based out of our facility during the tenure of the program, as this provides startups the maximum opportunity to learn, network and grow.


In what stages of a startup can one apply for the program?
Startups can apply for the program at any stage of their lifecycle, but we typical prefer pre-funded companies with at least a POC in place.


What does advantEdge look for in applications?
While evaluating applications, we look for passionate and committed teams, innovative ideas and compelling hypothesis. However, the single most important factor for us is the founding team.


Does advantEdge invest funds in selected startups?
We invest limited amounts of capital upto INR 15 lakhs into startups selected to help you get started, but the real value being added is well beyond just the funds.


What else does advantEdge provide besides capital?
advantEdge provides 360 degree support for startups from our in-house team, exceptional mentor network, investor community, corporate and industry access, state of the art infrastructure and extensive support services.


Does advantEdge help startups with follow on fund raising after incubation program?
advantEdge underwrites 20% of the follow-on fund raise by startups post graduation, subject to certain conditions. In addition, our team with buy-side and sell-side fund raising experience will support startups and can help you connect with a network of super angels, seed funds, crowdfunding platforms and tier-I venture capital funds.


What does advantEdge incubator expect in return? We take equity between 5% and 8% in startups joining our program and expect the startup teams to be passionate, determined and flexible.


If a startup does not need funds, can it still apply for the program?
Absolutely, we encourage all startups to apply for the program, as the funds are only a very small part of the program and advantEdge adds value much beyond just capital.


Does advantEdge accept single founder startups into the program?
We will consider applications from single founders, but we highly encourage you to find an appropriate co-founder before applying. We believe you will greatly improve the chances of your startup succeeding by finding a like minded individual with complimentary skill sets and the same passion, dedication and energy as you.


Can startup founders visit the incubator facility?
We are happy to meet founders and entrepreneurs at our facility, but do take an appointment before you visit by writing to us at with proposed date and time.


How can startups apply for the incubation program?
You can apply for our 6 month incubation program by CLICKING HERE and filing our application form.


How can startups get answers to other questions?
Email us at with any other questions, suggestions or comments.

Contact us


advantEdge Incubator Noida,
6th floor, plot no. 1,
Noida-Greater Noida Expy,
Bakhtawarpur, Sector 127, Noida,
Uttar Pradesh - 201303
Email :